Tamanna Brand Ambassador for Fanta

Tamil actress Tamanna Bhatia has been roped in as the face of soft drink brand Fanta. She will be its brand ambassador in Tamil Nadu and Karnataka.

Speaking on this Tamanna Said “I am extremely happy and excited to become the brand ambassador of Fanta. I would like to use this platform to connect and engage with my fans,”

Endukante Premanta Audio Release Date April 29

Ram and Tamanna’s upcoming movie ‘Endukante Premanta’ audio songs launch date has been changed to April 29.
arlier, the makers have decided to release the audio on April 21, but due to some undisclosed reasons the audio launch has been postponed to a later date.

The function will take place in Annapurna Studios, says sources.

While, the movie is expected to release in the last week of May. A Karunakaran is directing the movie, while GV Prakash has provided the music.

Akkinenis lagging in the race!

Mahesh Babu proved his mettle and is doing wonders at the box office to the merry of Ghattamaneni fans. Ram Charan took over the responsibility of carrying forward the mega legacy. NTR Junior is right in the top league and has the potential to rule the Telugu cinema. When all the younger generation heroes are making their fans happy, Akkineni heroes are completely lagging behind.

Akkineni Naga Chaitanya is yet to prove his capabilities as a star even after doing five films. Mahesh had Rajakumarudu and Murari among his first four films. NTR delivered Student No.1 and Aadi by the same time. Ram Charan set box office on fire with Magadheera and Racha among his first four. Even Chaitanya had two successful films in his first four. But Ye Maya Chesave and 100% Love films didn't bring him any craze. He is yet to prove himself as a crowd puller.

Currently the race is on between all the above mentioned young stars and Naga Chaitanya is not even seen in the frame. Will Autonagar Surya be his big ticket to stardom? Nagarjuna has been putting in extra efforts to make his son a big star. Let's hope this young chap do wonders with his upcoming films and give stiff competition to other top stars.

Real Cause For 'Rebel' Delay!

Contrary to the much publicized reason for the delay of 'Rebel', Lawrence is not the man behind this snail's pace of the movie production. Insiders revealed surprising elements about this flick, which is expected for this summer.

Prabhas 'Rebel' seems to have some muhurtam problems like our state Chief Minister and is flying all possible ways to get delayed. While Lawrence's health issues are just a fraction in delay, milky beauty Tamanna's dates are said to be the primary cause. 'Tamanna's dates are the biggest issue behind the delay of Rebel. She allocated 'jumping' dates to us and has never finalized a perfect set', says a unit member. Tamanna allocated dates to 'Racha' and 'Endukante Premanta' in parallel and there started the entire nexus.

Right now, she is on 'Rebel' till the end of May and the producers made her sign an agreement that she will push herself into any other movie. That's why she has left the opportunity of shaking her booty beside Mahesh Babu. We wonder, the sufferer in this entire gamble is our rebel star Prabhas, who is having no release from last one year.

Ram's Kollywood Entry Today

Young hero Ram made his way to enter into Tamil film industry with 'Endukante Premanta'. This is the first bilingual movie in Ram's career. Tamil version of the movie was titled as 'Yen Endraal..Kaadhal Enbein'.

The logo and first look of Tamil version is all set to  launch today in Chennai. Murugadas and Liguswami are the chief guests for this function. Ram, Tamanna and other  crew members are attending in this event. Karunakran is the director of this film. GV Prakash Kumar is composing music for this movie.

Kona Venkat penning the dialogues and he’s playing the villain’s role in the film. This film is being produced by Sravanthi Ravi Kishore on Sravanthi movies banner. Andrew is the cinematographer for this film. Telugu version of the movie is scheduled to release on May 11th and Tamil version will release in June.

Ram, Tamanna’s Endukante Premanta Movie Latest Wallpapers

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Allu Sirish romance with Hot Heroine !

Allu Sirish will be romancing milky babe Tamanna in his debut film 'Gouravam', directed by Radha Mohan (Akasamantha, Gaganam fame). Although Naga Chaitanya was the first choice for this film, the heir of Akkineni walked out of the project for unknown reasons. Now, Allu Sirish was roped in to play the lead role.

Varalakshmi (Hero Sarathkumar's daughter) was casted as Naga Chaitanya's heroine in Gouravam. As the protagonist was replaced, now the makers have chosen established heroine Tamanna in place of new-comer Varalakshmi. As Allu Sirish is a newbie, the makers are trying to get the padding right.

'Gouravam', which is a bi-lingual (Telugu, Tamil), is touted to be a romantic family drama. The regular shooting of the film is expected to start from August.

Racha collects record first week share

Ram Charan has set a new benchmark in terms of collections with his recent outing 'Racha'. The film which was released on April 5th turned into a money spinner at the Box Office.

In just one week, the film has raked in Rs 26.92 crore in AP and Karnataka. If the revenues of Overseas, Tamil Nadu (Tamil version Ragalai) and Rest Of India are included, then the first share will be nearly Rs 35 crore. In it's full run, the collections of Racha are expected to cross the 50 crore mark. So, it's celebration time for the Mega fans!

Milky Babe charges Rs 60 lakhs for 6 days & 6 nights

Milky white beauty Tamanna has replaced Genelia in promoting a soft drink brand 'Fanta' in the Southern region.

Till recently, Genelia has been endorsing the brand. After her marriage with long-time boyfriend Riteish Deshmukh, the soft drink major Coca Cola has decided to replace her with another beauty who can pull it off, instead of renewing the agreement. Finally, the company has roped in Tamanna as their new brand ambassador.

"I'm very selective, when it comes to endorsing a product or a brand. I prefer the brands which suit my image and age. This is a good opportunity to stay in touch with my fans," said Tamanna, when quizzed about the deal.

For a six day call sheet per year, Tamanna will be paid a staggering Rs 60 lakhs. Depending on the requirements, the company will use the services of actress during this period either for promotions or for photoshoots of the brand. With this deal, Tamanna has entered into the list of Top League brand ambassadors. Looks like, She is already enjoying the fruits of 'Racha' success.

Will Ram be able to do, what Ram Charan couldn't?

'Endukante Premanta', which is the most expensive film in the career of energetic hero Ram, has become a major point of discussion in the Industry.

This romantic entertainer directed by Karunakaran was being made with a whoofing budget of Rs. 26 crores. Notably, 'Endukante Premanta' has some resemblence to Ram Charan's disastrous flick 'Orange'. The film 'Orange' was made with a budget of Rs. 33 crore, but failed to recover even the investment despite having the backing of huge fan following.

The main reason for the failure of 'Orange' is said to be the budget failure. "The budget for a romantic entertainer shouldn't be on par with a mass entertainer. Spending a huge amount on romantic comedies is always a ricky attempt," says a film critic.

Even Ram's out-and-out mass entertainers like Maska and Kandireega are made with a limited budget and makers got benefited from it. But the young hero has fallen in the trap with 'Endukante Premanta', by spending more than required. Let's see, if he drowns in the sinking ship or comes out with flying colors!

Hot Tamannah practical outlook on Heroines !

It is often considered that the heroines are there for filling the glamour quotient and provide visual delight to the audience. However, times are changing and the presence and character of leading ladies has been on the rise. But here is one girl who has given a very practical outlook of a heroine's position.

She is none other than the milky white beauty Tamannah. Recently she was sharing her thoughts when she reportedly mentioned that for the success of any film, the first place is given to the hero and the second place is given to the villain. Tammu added that it is only the third place that goes to the heroine.

She maintained that it is very rare that heroines get due weightage as the heroes. However, the pretty starlet maintained that she cannot get into women-centric roles as they are very challenging and tough to pull off at the box office. Currently, Tamannah is busy with 'Rebel' and 'Cameraman Ganga Toh Rambabu'.

Racha record 5 days share in AP

Mega Powerstar Ram Charan's Racha has been recording mind boggling figures all over. The first five days share in AP has set a new record.

Racha collected a share of Rs 2 crore in Karnataka for just 5 days. The film has been getting good response in Overseas as well. There could be slight changes in the above mentioned figures. Producers are yet to release the collections break up for five days. Despite average content, Ram Charan's action entertainer is doing wonders at the Box Office. It has set a new benchmark in opening week collections and is still going strong with more than 80% collections all over AP.

Rachcha Movie Review

Movie : Racha
Rating: 3/5
Cast : Ram Charan, Tamanna, Mukesh Rushi, Ajmal, Brahmanandam, Ali and others
Director : Sampath Nandi
Producer : Paras Jain, NV Prasa
Banner : Mega Supergood Films
Music : Mani Sharma
Release Date : 2012-04-05

                 Mega Power Star Ram Charan has done only one film after mighty Magadheera. That was Orange, which didn't go well with the mass audience as they expected a mass masala treat from the star. Now Charan offered them what they wanted with Racha. This film is an out and out paisa vasool commercial entertainer from Ram Charan. This is the first film in which Charan has done a complete mass character. Did he live up to the fans expectations as a mass hero? Is Racha good enough to earn him another hit?

What is it about?

Betting Raj (Ram Charan), who makes a living out of betting, takes up the biggest challenge of his life to save his dying father. As per the bet he will have to make Chaitra (Tamanna), a medico to fall in his love within thirty days. Chaitra's father Ballari (Mukesh Rushi) will be the biggest threat to Raj in doing so. Will Raj win the bet? What will Ballari do? Is there any other angle to this story? All these questions will be answered in the second half of the film.
                    
Performances:                                                                                                                                

Ram Charan has done a terrific job as the lead man in Racha. Although this character has over the top dialogues and excessive build up, Ram Charan did it as if it was a cake walk for him. He is a bundle of energy and inherited the confidence of his father. He has immense confidence in himself and fantastic screen presence. Director utilized it to the maximum and the output was awesome. Charan fans will be completely impressed with his 'show'. His dances and fights are a treat to watch. Charan can deliver many blockbusters if the directors make use of his capabilities.

Tamanna did well as an actress. She added the glamour factor to the movie and that will draw repeat audiences for sure. Watch out for her sizzling dance moves in the song Vaana vaana. Mukesh Rushi is fine as the villain. Partheepan is good in a small role. Ajmal delivered a neat performance. Brahmanandam provided the comic relief and Ali was hilarious in his brief role.

On the Technical Front:

Mani Sharma's music is good. He scored mass frenzy tunes as per the requirement of the script. Songs are well shot too. Dillaku Dilla and Vaana Vaana are striking on screen. Background score is an asset to Racha. Mani Sharma's experience came in handy for the director. Sameer Reddy's cinematography is very good. The climax sequence is well shot. Editing by Gowtam Raju is right on the mark.

Paruchuri Brothers excelled as dialogue writers after a long time. Despite writing few outdated dialogues, they have done a decent job in making this film a mass masala fare. Director Sampath Nandi surprises one and all with his efforts. He has it in him to handle a big film and a big star. Making the audience involved into the film without boring them with a routine formulaic script itself is a success for the director.

Analysis:                                                                                   

Racha is a film made for the mass audience. The director and the writers never tried to be street smart or creative at any instance. They have set their target and aimed at it without any diversions. Did they hit the target? They have almost hit the bull's eye! Making a commercial formulaic film is the biggest challenge these days.

Why because it will be hard to please the audience of this age with routine stuff. But when you get your basics and formula right, it is not a big deal. The writers and director have succeeded in getting the little things and right and they have created a big impact on screen.

Racha is not for intelligent audience who yearns for variety and freshness. It is a film made for mass audience and they will be pleased with the film. Racha has its weaknesses and strengths. We have to see if this is enough to shake the box office this summer.

Odds are in favor of Racha and the initial talk from the B and C centers is encouraging. Let's see if this positive buzz converts into record breaking collections and ends the drought period of Mega heroes that has been haunting them post Magadheera.

Mass and action film lovers could happily visit Racha theaters. And other so called class audience can wait until they find their Oasis in Tollywood desert.

Ram 'Endukante Premanta' on May 11th

Hero Ram latest sensation 'Endukante Premanta' is all set to release on May 11. Earlier it was heard that the movie would release on May 31 but now release date is pre-poned to 11th May. The movie has completed its shooting expect for a song. Currently the post production work is going on at brisk pace. 

Producer Sravanti Ravi Kishore released a press note in this regard. He said that the logo of the movie will release on 8th of April and first look on April 14th. The makers are planning to release the audio of the movie on April  21st.

Tamanna is the female lead in Endukante Premanta. GV Prakash Kumar is scoring the music for this romantic entertainer. Kona Venkat penning the dialogues and he’s playing the villain’s role in the film.This film will have a simultaneous release in Telugu and Tamil.