Terrific deal between Pawan and Rajamouli

Telugu filmmakers have realized that gone are the days when two or more films clash at the box office and all could come out as winners. The business module has changed now. It is all about making the most in initial weeks. Therefore they can't afford to share the business with other films. Hence they are maintaining a healthy gap of two to three weeks even in the peak summer.

May big releases Gabbar Singh and Eega are all set to release on 9th and 30th respectively. With Eega slated for 30th release, Gabbar Singh work has speeded up to make to it to the theaters by 9th or 11th of May. Hence, the shooting is going on at a brisk pace. By maintaining three weeks gap both the films are going to benefit big time. We have seen Businessman and Racha doing terrific business in the span of two to three weeks.

So this deal will be helpful for both these films which have the potential to become huge blockbusters. On the other hand, NTR's Dammu, which is releasing on April 27th, will get at least two weeks time to storm the box office before Gabbar Singh arrives. Superb trend this is, isn't it?