Indian cricket captain MS Dhoni is all set enter into the commercial fitness business by launching a chain of gyms across the country. The most successful Indian skipper has decided to venture in the area where he is strong enough, Fitness. Under the company, SportsFit World Pvt Ltd, 200 gyms will be opened in five years period and for this an investment of Rs. 2,000 crore will go into it.
"Our gyms will focus on performance-based fitness. Our main objective is to set new standards of fitness among Indians," said SportsFit Chief Executive Officer (CEO) Pankaj Guliani. The first SportsFit gym will be opened at Gurgaon and the firm will open more outlets soon to spread their services to other parts of the country.
Surprisingly, Dhoni still holds the Number 1 position when it comes to brand endorsements, even after the dismal performances in the Tests against England and Australia. He endorses 23 brands and charges Rs 4-8 crore per year for each of them.
"Our gyms will focus on performance-based fitness. Our main objective is to set new standards of fitness among Indians," said SportsFit Chief Executive Officer (CEO) Pankaj Guliani. The first SportsFit gym will be opened at Gurgaon and the firm will open more outlets soon to spread their services to other parts of the country.
Surprisingly, Dhoni still holds the Number 1 position when it comes to brand endorsements, even after the dismal performances in the Tests against England and Australia. He endorses 23 brands and charges Rs 4-8 crore per year for each of them.
