Ram Charan is doing films that cater to mass audience. That will make him very strong in B and C centers. Allu Arjun has realized that his strength lies in soft romantic entertainers. So he is doing movies that suit the tastes of class audience. Pawan Kalyan has following in both class and mass centers. So he should be doing universally acceptable movies.
At this point all the three are doing films as per their strengths and that should be very good news for mega fans. Why because they will be served with variety and also can witness more hits from their heroes.