Sources say he has teamed up with Alliance Media & Entertainment and there is an objective behind this. Buzz is that Kamal is planning to use the funds received for social and charity causes. Buzz is that Kamal doesn't want to rely on external sources for funding hence he took up this route.
The choice is given to Kamal for picking up the brand he wants to endorse. The Alliance Media has worked with the likes of Shahrukh Khan, Saif Ali Khan, Kareena Kapoor and others. They are also associated with the entire Bachchan family. Let us see how Kamal will make his debut in the ad world now.
