He has signed up with celebrity and talent sourcing and management firm Alliance Media and Entertainment Private Ltd for the purpose.
Kamal Hassan is a truly global Indian icon — a great actor, writer and film maker, who is immensely respected not only for his strong contribution to cinema, but also for his significant initiatives to helpthe underprivileged, Sunil Doshi, Founder and MD, Alliance Media & Entertainment Pvt Ltd said in a statement.
Doshi said the actor has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans.
‘Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision,’ Doshi said.
The actor-filmmaker said he had signed with Alliance Media, because he believes it provides strategic counsel to several top celebrities and personalities.
‘I look forward to yet another first that of brand endorsement — in my creative life, and to keep being able to do my bit for society,’ he said.
‘We shall soon announce which brand Kamal Haasan will be endorsing. He is known for his ideals and principles, and needless to say, we shall advise him to pick a brand that fits with his values and stature, and will have a campaign to match,’ Doshi said.
