Geetha Arts, Aravind's banner, generally makes films with high commercial values and hence mammoth budgets. With films like 'Love Failure' and 'Ee Rojullo' scoring superb success at BO, this mega producer has changed mind it seems. He now wants a director who can make the film under a shoe string budget of 50 lakhs. Both the above said films are made on tiny budgets and pocketed decent profits for their makers. To find such directors, Allu Aravind is said to be attending a lot of short film festivals in and around Hyderabad and Chennai, say sources.
The other day he is at Prasad Labs, encouraging a group of individuals who made some short films and exhibited for Tolly celebrities. While the 'idea' strikes sound, implementation part may become tough as the presence of 'Geetha Arts' always makes budget sky rocketing.
